Buyer Hints (BETA)
How to use Buyer Hints (Beta) to supercharge your customer engagement
What is Buyer Hints (Beta)?
Buyer Hints is a new feature of Playbooks that gives users unique insights into customer profiles so you can more effectively engage with the right prospects. Buyer Hints use Buyer Intelligence data to provide tips about prospects’ level of influence and behavior. These hints are refined as you use Playbooks to contact sales prospects and log the results of these interactions. Buyer Hints display on the task view by selecting the Intelligence icon.
Using Buyer Hints (Beta)
Buyer Hints provide insights into sales prospects by answering the following questions:
- How much influence does a lead or contact have?
- How likely is the contact to answer phone calls?
- How likely is the contact to open and reply to emails?
- How much time and effort will it take to engage the contact?
These insights are available at two levels: person level and benchmark. Person level Buyer Hints show information related to the current profile in view. When data is available at the person level, the hints will be tailored to that specific contact. Benchmarks Buyer Hints show information related to the prospect’s function or title.
Playbooks derives the benchmarks from deidentified title information based on level and function. When presenting Buyer Hints, Playbooks will reference an average value for a hint category and present the comparison as such:
|Hint Category||Levels||Supporting Stats|
Avg. Win Rate
Count Answer Rate
Talk Time Avg.
|Engagement||Quick to Engage
Not as Quick to Engage
Slow to Engage
Avg. Attempt Count
Buyer Hints provide relevant buyer behaviors allowing you to precisely target the right contacts with the right communication channel. Buyer Hints derive from billions of interactions occurring in Playbooks. These interactions translate into unique insights giving you a distinct advantage as you engage prospects. You’ll be able to employ a more informed approach when reaching out to customers