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Vidyard Best Practices

By April 22, 2020April 23rd, 2020No Comments

Vidyard Best Practices

How to make your videos more effective

Vidyard is a great tool for engaging customers in a personal way. When creating videos, follow these best practices to make your video standout.

Video Best Practices

Follow these best practices when creating your videos.

  • Start with something interesting. Grab their attention and make them WANT to click on the link.
  • Keep your surroundings in mind (lighting, sound, location).
  • Make videos no more than 90 seconds.
  • Make the content fun, but not at the cost of efficiency.
  • Have a clear intro message to grab viewers attention.
  • Have a call to action.
  • Include an Event in the video.
  • Click here for more inspiration and best practices.

Add an Event to a Video

Add a Call to Action with a Vidyard event to each of your videos. This gives your customers a way to instantly reach out to you if the video grabs their attention.

To Create an Event

  1. Click the Video icon on the left side of the screen.
  2. Click Events.
  3. Click New Events.
  4. Select a Quick Event or Custom Events, then click Create.
  5. Add an Event Name and Description.
  6. Add the desired Message Text.
  7. Add the desired Button Text.
  8. Navigate to Playbooks and copy your Playbooks Calendar URL.
  9. Past your Playbooks Calendar URL into the Button URL.
  10. Click Save.
    -OR-
    Click Save and Assign.
  11.  On the Assigned Videos page, switch Default Event to On.
  12. Adjust the Apply to All settings to establish where the Event will be places in each video.
    NOTE: You can only turn the Apply to All setting videos in your personal folder.

To Add an Event to Videos

  1. Click the Video icon on the left side of the screen.
  2. Click Events.
  3. Click the name of the Event you want to add to a video.
  4. Click Assign.
  5. Click Add Video.
  6. Select the video you want to add the Event to.
  7. Click Close.
  8. Adjust the location of the Event in the video.
  9. Click Save.

To Test an Event

  1. Select the video with the Event you want to test.
  2. Click Share.
  3. Click Copy Link.
  4. Open a new tab and paste the link.
  5. Click the Event Button when it appears in the video.

Vidyard Contest

Get your team excited about sending 1:1 videos with an internal contest. After the contest, you’ll have a library of videos for your team to use. You can have multiple categories such as the ones listed below.

Best Introduction Video:

  • Combine as many best practices as possible.
  • Has a clear introduction message.
  • Includes a Call to Action.
  • Ready to add to training materials.

Best Pitch Video:

  • Showcase new features.
  • Combine this with your next product roll out!
  • Still try to keep it under 90 seconds.

Most Original Video:

  • Get creative with location, personalization, props, etc.
  • Provides Vidyard users with ideas.

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