Vidyard Best Practices
How to make your videos more effective
Vidyard is a great tool for engaging customers in a personal way. When creating videos, follow these best practices to make your video standout.
Video Best Practices
Follow these best practices when creating your videos.
- Start with something interesting. Grab their attention and make them WANT to click on the link.
- Keep your surroundings in mind (lighting, sound, location).
- Make videos no more than 90 seconds.
- Make the content fun, but not at the cost of efficiency.
- Have a clear intro message to grab viewers attention.
- Have a call to action.
- Include an Event in the video.
- Click here for more inspiration and best practices.
Add an Event to a Video
Add a Call to Action with a Vidyard event to each of your videos. This gives your customers a way to instantly reach out to you if the video grabs their attention.

To Create an Event
- Click the Video icon on the left side of the screen.
- Click Events.
- Click New Events.
- Select a Quick Event or Custom Events, then click Create.
- Add an Event Name and Description.
- Add the desired Message Text.
- Add the desired Button Text.
- Navigate to Playbooks and copy your Playbooks Calendar URL.
- Past your Playbooks Calendar URL into the Button URL.
- Click Save.
-OR-
Click Save and Assign. - On the Assigned Videos page, switch Default Event to On.
- Adjust the Apply to All settings to establish where the Event will be places in each video.
NOTE: You can only turn the Apply to All setting videos in your personal folder.

To Add an Event to Videos
- Click the Video icon on the left side of the screen.
- Click Events.
- Click the name of the Event you want to add to a video.
- Click Assign.
- Click Add Video.
- Select the video you want to add the Event to.
- Click Close.
- Adjust the location of the Event in the video.
- Click Save.

To Test an Event
- Select the video with the Event you want to test.
- Click Share.
- Click Copy Link.
- Open a new tab and paste the link.
- Click the Event Button when it appears in the video.
Vidyard Contest
Get your team excited about sending 1:1 videos with an internal contest. After the contest, you’ll have a library of videos for your team to use. You can have multiple categories such as the ones listed below.
Best Introduction Video:
- Combine as many best practices as possible.
- Has a clear introduction message.
- Includes a Call to Action.
- Ready to add to training materials.
Best Pitch Video:
- Showcase new features.
- Combine this with your next product roll out!
- Still try to keep it under 90 seconds.
Most Original Video:
- Get creative with location, personalization, props, etc.
- Provides Vidyard users with ideas.